Sara Schaer has been a female in the tech industry for much of career but decided 5 years ago to become a female founder as well. Sara start...

How She Does It: Sara Schaer CEO of Kango

Sara Schaer has been a female in the tech industry for much of career but decided 5 years ago to become a female founder as well. Sara started Kango which is a rideshare app for kids based in Silicon Valley. Sara took the two things she knows best, parenting and tech, and created a service to bring ridesharing and child care to busy families.

Kango currently serves six counties in the Bay Area and has expanded to Los Angeles as of June 2018. Thought this would be a great time to reach out to you because she just announced a one of a kind partnership with Chrysler. The car company is providing a fleet of Hybrid minivans to eligible Kango drivers which is a win/win for the environment and parents as the minivans also provide best-in-class safety and technology.

Deb Bailey: Welcome to the blog, Sara. Would you share with everyone how you got started as an entrepreneur?

Sara Schaer: I started as product manager #2 for Snapfish.com where I grew the product team from 2 to 50 people globally. During this time, I realized how much of an influence technology - smartphones in particular - was having on families around me, especially my own. That's when I came up with the idea for Kango. I wanted to build a mobile-enabled platform that would help busy families. We created a safe, secure app to connect parents with heavily screened, trusted Kango drivers to get their kids from A to B. As a working mom myself, helping other moms "have it all" was especially important to me.


Deb: Are there any “lessons learned” that you’d like to share?

Sara: Always be confident in yourself and your product. Even if you're in a room filled with people who aren't like you, or who are skeptical, realize you have something special and confidently ask for what you need.


Deb: Who are your ideal clients?

Sara: Any family can use Kango - from working parents who need regular help juggling their children's schedules, to parents who need someone to pick up their kids and babysit them after school due to a late meeting, to a one-off instance where mom or dad has something unforeseen pop up and needs a helping hand.


Deb: What are some of your successes and challenges?

Sara: One of our recent successes was championing a first-of-kind partnership with Chrysler. They provided us with hybrid Pacifica Minivans for eligible Kango drivers to use while picking up children. It's been great working with a partner who clearly understands our vision and sees that ridesharing - for everyone - is part of the future. A challenge has been keeping up with the demand for the service. We've had to adjust and scale quickly because demand exceeded our projections; it's a good problem to have, but keeps us busy!


Deb: It certainly is a good problem to have. What inspires you to do the work you do?

Sara: Definitely my family and other working mothers. I couldn't have made it this far without their support and advice. And I felt compelled to help modern parents avoid the struggles I experienced, starting when my children were very small yet needed to go places.


Deb: What’s your vision for your business?

Sara: Right now, we're the safest and most reliable service and I'd like to bring the Kango service to busy families all over the country – perhaps beyond.


Deb: What advice would you give to women entrepreneurs who are just starting out?

Sara: Persist. Female founders may experience more resistance or skepticism, but don’t give up. Be prepared. You may be asked gender-oriented or parenthood-specific questions, but be prepared with your answers so you don’t get caught off-guard.


Deb: Entrepreneurs are always on the go. What is your favorite activity to relax and unwind?

Sara: Whenever I need to unwind or catch my breath I like to take a walk outside, even briefly. Stepping out into nature, getting exercise and breathing fresh air helps me to focus.


Deb: What do you wish you could tell your younger self?

Sara: The sleepless nights are worth it - so keep persevering!


Deb: Terrific advice. What do you think are the top 3 traits an entrepreneur must have?

Sara:
- Passion – to drive your mission and keep you going

- Resilience – to keep trying even in the face of failure or rejection

- Intellectual flexibility – juggling a seemingly infinite variety of tasks, transitioning from one domain to another, feels like mental gymnastics. Things happen quickly! It’s never boring.

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