In addition to hiring a real estate agent who is business savvy and tech savvy, you should also keep one critical aspect in mind – their gender! In the current age, gender equality is being demanded increasingly.
In fact, there’s no denying that a couple of skills allow one gender to fare better than the opposite gender.
So, the question arises; what makes a female real estate agent more effective than a male agent? For starters, it’s dangerous to make blanket generalizations about genders, but you can’t deny that women make for great real estate agents. If you are still not convinced, maybe the top five reasons below on why you want a woman as your real estate agent will.
Better Communications Skills
In his 1992 best-seller, “Men Are From Mars, Women Are From Venus,” author John Gray argues that each gender’s communication styles are so diverse that it’s difficult for them to understand one another. Research goes further to reinforce this notion by indicating that women process language more fluently and effectively compared to men. Female real estate agents are more adept at tailoring their communication by mirroring their language, therefore easier for them to create a deeper rapport.
Further research indicates that women are better at interpreting facial expressions and voice tones. These traits help a real estate agent who is listening to you and figuring out the real meaning of the property you want from your spoken words – an essential skill in the industry.
An Eye for Details
Ok, some men do stop and notice their wife’s new haircut the minute she goes through the door. However, overall, women are much better at noticing the details. For example, women real estate agents can notice details in a simple apartments Frisco listing that men don’t.
Furthermore, women are more likely to remember their prospects’ coffee choice, hobbies and even names of their kids or pets. On follow meets and calls, they will use the details as conversation starters, making their clients feel someone is paying attentions – establishing a connection in the process. And these connections get sales.
Stereotypes Serve a Purpose!
Unfortunately, stereotypes about women such as they are thin-skinned, prone to mood swings and overly emotional are still prevalent. Therefore, a successful female real estate agent is likely to stand out, at least to some of their prospects’ perception, as having overcome these obstacles. If she’s able to keep pace with the real estate big boys, clients may reason (unconsciously) she is good.
Persistence
While location, location, location is the key to selling a home, persistence is the number one component to closing that deal. Did you know 80 percent of sales are never closed until after the fifth or more follow up? Fortunately, women are used to been persistence to achieve what they want. It’s a possibility that this natural ability to keep asking, trying and not taking no for the final answer is hardwired in women. Whichever it is, the persistence trait serves women well, particularly when selling houses.
The Need to Prove Something
By 2017, there were only 32 female CEOs in the Fortune 500 companies. No matter the industry, a woman has to work harder than men not only to get ahead, but to hold her ground. When a woman goes into real estate, a male dominated industry once, you can be sure that she’s working her hardest to prove she can win.
Conclusion
These reasons may be the reason why there are more female real estate agents all over the United States. Working with a woman agent ensures that you get more money!
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