How to Use Traditional Marketing to Promote Your Mobile App

It’s no secret that a strong mix of marketing strategies is usually essential to the success of any product, brand, or business. But what are the best practices for promoting your mobile app? You can use traditional advertising data to develop a mobile marketing strategy based on proven results. Learning what tactics have paved the way to where we are today can help guide the future. The happy medium between theory, experimentation, and real-world observations can be a guiding light.


Our society is consumed by technological innovation and information bombardment. The two are clearly positively correlated. As we develop more devices that can connect to the internet (desktops, smartphones, tablets), we also find ways to increase Internet connectivity and speed (5G, LTE). This has a direct effect on the amount of promotional content we are exposed to on a daily basis—as many as 5,000 ads.


You’re not alone in thinking that breaking through the clutter seems impossible. That’s why traditional marketing such as billboards, print ads, and television commercials are studied to determine the underlying psychology of how humans perceive media. Traditional marketing applied to digital strategies can be implemented to catch consumers’ attention through these avenues. Check out the visual below to garner advice from history’s most successful marketers that can be applied to your marketing efforts.