Web Push Notification Advantages that Steal the Spotlight from Email

by Dita

For many businesses, email marketing has been a part of their marketing strategy for years. Email marketing has proven to be an easy-to-use marketing tool that enables to effectively communicate with your customers, however, it certainly has its flaws.

Nowadays, people are being bombarded with a ton of new emails every day from businesses hoping their message will get noticed, yet a lot of them just end up in the spam folder and never get viewed. With so much competition online, businesses need to start communicating in a different way to keep in touch with their customers and make sure their brand gets attention. The savviest marketers  have already started implementing web push notifications in their online marketing strategy because they are able to cut through all the noise and deliver the message immediately, so you might wonder - is it worth switching from email to push notifications?

There are many more benefits to web push notifications, including easy subscription, privacy protection, higher CTR, real connection, time efficiency, instant delivery and a genuine interest from users. These benefits cannot be overlooked if you want to effectively communicate with your customers, grow your business and stand out in the digital clutter.

Check out the infographic below in order to understand why website push notifications can be a great alternative to email marketing.

P.S. If you are interested in reading the full article, you can check it out here.

About the Author: Dita is from Northern Europe. She's a Digital Marketing junky and is obsessed with helping businesses grow through internet marketing. She is also SEM Manager at Bestppc.marketing by day & blogger by night.